FIBER ARTS

As a knitwear designer and content creator with over 50k followers on Instagram, 10k followers on TikTok, and 20k subscribers on YouTube, I'm super passionate about sharing my fiber arts journey as well as other related aspects of my lifestyle like fashion and sustainability. I have extensive experience working with brands to create impactful content that aligns with my audience and drives sales.

Prior clients: Michaels, Kelbourne Woolens, Knit Picks, Clover USA, Caydo, Arcane Fibreworks, Yarnalia, Strucket

SHORT-FORM CONTENT

SOOLLA — "WHAT'S IN MY BAG"
85k+ views, 3k+ likes on TikTok

CLOVER USA — "MINI SOCK CHARM"
25k+ views, 1.3k+ likes on Instagram

CAYDO — "FIXING MY DRESS"
40k+ views, 1k+ likes on Instagram

YARNALIA — "TOP PROGRESSION"
2m+ on Instagram, 800k on TikTok
150k+ likes on Instagram

CLOVER USA — "SWATCHING FOR THE NEW YEAR"
100k+ views, 1.8k+ likes on Instagram

"BABY SURPRISE JACKET"
200k+ views, 11k+ likes on Instagram
(Organic content, not sponsored)

LONG-FORM CONTENT

CAYDO — "TESTING ICORD KNITTING MACHINE"
1.8k views on YouTube

ARCANE FIBRE WORKS — "YARN HAUL"
Long-term partnership, resulted in over $3,000 in sales

LIFESTYLE CONTENT

I'm also a lifestyle content creator with a special focus on the SF Bay Area on my account @emmabythebay (12k followers on TikTok, 2k on Instagram) if you're looking for something more generalized. I've posted across a wide variety of topics including events, food and drinks, and content creation with strong results.

Prior clients: Lugg, Otoki Ramen, Bay to Breakers, Blackbird (dining app); local restaurants and cafes such as Mixt, Horsefeather, and Q Specialty Coffee

BAY TO BREAKERS — "REMINDER"
70k+ views, 2k+ likes on Instagram
(Organic content, not sponsored)

BLACKBIRD — "BREAKFAST CLUB"
30k views on TikTok, 20k views on IG
Led to over 300 signups for app

PIE — "SHARING CREATOR CLUB"
90k views on Instagram
Led to over 80 approved signups

"SEAGULLS IN ORACLE PARK"
1.6m views on IG, 250k views on TT
(Organic content, not sponsored)

"CHISAI SUSHI CLUB"
30k views on IG, 25k views on TT
(Organic content, not sponsored)

"BEST BARS IN SF"
50k+ views on Instagram
(Organic content, not sponsored)

LET'S CHAT!

You can reach out to me via emma@midsummerknits.com. I'm happy to chat collabs of all sorts and can give discounts for bundled content. Can't wait to hear from you! 💌